The problem.
Make a growing African fashion catalogue easier to browse, trust and discover without flattening the brand's personality.
The thinking.
Connected storefront structure, collection-led discovery, merchandising and answer-ready product content.
What I worked on.
Refined the Shopify customer journey, catalogue architecture, category language, product discovery and search foundations as one commerce system.
What changed.
Supplied captures show Google AI Overview visibility for relevant fashion searches. The client reported more than ₦40m in sales; this is overall business performance, not a single-channel attribution.
Evidence is presented in its original context. Client or business-reported results should not be read as guaranteed outcomes or single-channel attribution.