The problem.
Build confidence quickly for homeowners comparing roofers under time pressure.
The thinking.
Put services, proof, coverage and direct action in the order customers need them.
What I worked on.
Created a conversion-focused service experience with clear contact paths, responsive presentation and local intent.
What changed.
A stronger lead-generation foundation for roofing acquisition; no unsupported individual revenue claim is attached.
Evidence is presented in its original context. Client or business-reported results should not be read as guaranteed outcomes or single-channel attribution.