The problem.
Give a large multichannel catalogue a product-first storefront that supports confident discovery.
The thinking.
Prioritised catalogue clarity, product confidence and a coherent experience across commerce channels.
What I worked on.
Shaped the Shopify storefront around product discovery, merchandising, responsive buying journeys and operational practicality.
What changed.
The business reports more than $3m annual scale across Amazon, eBay and Shopify; this is business-reported context, not site-only attribution.
Evidence is presented in its original context. Client or business-reported results should not be read as guaranteed outcomes or single-channel attribution.